Market activity on the TRON blockchain is surging following the launch of TronStrategy, a new initiative launched by founder Justin Sun. Aimed at driving broader adoption of TRX and strengthening the TRON ecosystem, the plan has already sparked a noticeable uptick in trading volumes and a shift in market sentiment. Investors are responding swiftly to the announcement.
Justin Sun announced that the daily trading volume at TronStrategy has surpassed the 1.8 billion mark. This amount exceeds the trading volume of other large firms, such as Alibaba at $1.19 billion and Tencent at $700 million, respectively. The figures indicate the increasing attention to the recent step taken by TRON.
I just saw that Tron MicroStrategy’s trading volume has surpassed that of Alibaba ($1.19 billion) and Tencent ($700 million). https://t.co/EKDg0CsaBD
— H.E. Justin Sun 🍌 (@justinsuntron) June 17, 2025
TRON’s U.S. Listing: Reverse Merger with SRM Entertainment
TRON is also getting ready to become a publicly traded company in the United States. The company will head towards this goal via a reverse merger with SRM Entertainment, a Nasdaq-traded merchandise company. Following the merger, SRM will be renamed to Tron Inc. and specialize in blockchain projects.
The major component of the deal is establishing a significant TRON treasury Strategy. This will be financed by a private equity investment of $100 million. The treasury is projected to safeguard the future advancement and market sustainability of TRON. The reverse merger will enable TRON to enter the U.S. market more quickly compared to the traditional IPO process.
TRON’s Leadership Doubts and Market Confidence
Recent reports had suggested that Eric Trump would play a formal role at a company backed by the Tron blockchain. However, Eric Trump has officially denied holding any official capacity at Tron Inc. This declaration has left some doubt concerning the company’s top leadership and direction.
TronStrategy is driving higher trading volumes and attracting more attention. Backed by strong momentum in decentralized finance (DeFi) initiatives and a sharp rise in stablecoin adoption, TRON’s ecosystem is gaining strength. These developments are helping boost investor confidence in TRON.
Despite the growing momentum, risks remain. Regulatory uncertainty in the U.S. could pose challenges to Tron’s expansion plans, and ongoing market volatility continues to weigh on investor sentiment. With TRON’s strategies now in the spotlight, particularly its efforts to establish a stronger U.S. presence and broaden its ecosystem, the coming weeks will be critical in determining the project’s near-term trajectory.
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