Floki’s highly anticipated MMORPG, Valhalla, has been officially named the Presenting Partner and Exclusive Title Sponsor of the 2025 Global Esports Industry Week (GEIW). This premier esports event, scheduled for June 18–22, 2025, will spotlight the convergence of gaming, Web3, and blockchain as Valhalla claims a dominant role just days ahead of its mainnet launch on June 30.
Image: Floki
Full Spectrum Exposure at GEIW
As the presenting partner, Valhalla will have a commanding presence throughout the five-day event, with branding on the main stage, signage, official agendas (both print and digital), and even exclusive Valhalla-themed lanyards. Attendees will also be able to play the game at a dedicated Valhalla Interaction Station, making this a hands-on preview for developers, gaming professionals, and fans alike.
Valhalla will also get a keynote presentation slot, a video feature, and verbal acknowledgements from the host. The integration into GEIW is comprehensive, with unlimited full-access passes and prominent placement across the event’s social media channels, email communications, media recaps, and video galleries.
Strategic Timing with a National Media Push
This announcement is part of a much larger, coordinated campaign by FLOKI to introduce Valhalla to mainstream audiences ahead of launch. In recent weeks, FLOKI initiated a massive three-month media blitz in the United States, targeting more than 219 million households with appearances on Fox Business and Bloomberg Television. These long-form segments feature FLOKI’s leadership, aiming to build trust with investors and highlight the ecosystem’s depth.
Simultaneously, FLOKI has taken over Times Square, running digital ads on the Reuters billboard 20 times per hour.
To ensure its message cuts through the noise, FLOKI is airing more than 150 monthly commercials across CNBC, Fox Business, and Bloomberg. During the second month of the campaign, an additional 50 spots will run on Bloomberg, amplifying reach among key financial and crypto-savvy audiences.
Monthly press releases, syndicated interviews, and detailed ecosystem case studies are also being shared with national affiliates like ABC, CBS, NBC, and FOX, providing broader exposure beyond crypto-specific platforms.
Leveraging Social and YouTube Networks
In partnership with “New To The Street,” a media platform with over 2.47 million YouTube subscribers, FLOKI is distributing its interviews and press content across all major social channels. Every asset will be SEO-optimized and archived for one year—boosting long-term discoverability and engagement.
This ensures that both new and returning users can easily find high-quality information about Valhalla and the broader FLOKI ecosystem.
Valhalla is a flagship metaverse project designed to demonstrate the practical use of FLOKI’s blockchain infrastructure. It combines user-owned economies, DeFi mechanics, and immersive gameplay—bringing decentralized tech directly into the hands of gamers.
FLOKI’s Broader Vision Includes Robotics and AI
Earlier this year, FLOKI entered into a strategic partnership with Rice Robotics, a leading robotics company backed by SoftBank, Nvidia, and Alibaba’s Entrepreneurs Fund. Their joint project, the FLOKI Minibot M1, integrates realRiceAI’s decentralized protocol to bring blockchain utility into the physical world.
These robots are already active in Japan, Hong Kong, and Dubai, serving companies like 7-Eleven, NTT, and Mitsui.
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