A person that is optimistic and confident that market prices will increase, this person is also known to be “bullish” about the market or price.
What Is a Bull?
Bull, or “bullish,” can refer to:
A. traders or investors who base their strategy on the expectation that an asset will increase in price;
B. market conditions in which most or all assets are steadily rising in price.
A. Traders who employ the strategy of buying an asset low and selling it high — based on the expectation that that asset’s price will steadily increase over time — are traditionally called bulls. The term most likely refers to the way a bull attacks with its horns in an upward motion.
B. The term bull market can be used to describe a market in which assets are steadily increasing in price over the long term.
Due to the activities of day traders in any market, asset prices can go up and down multiple times per day. However, if over a long-term period most assets exhibit an aggregate upward trend, that market can be described as bullish.