Decentraland and HAPE Social have disclosed their strategic collaboration to bring the phygital fashion to the upcoming Metaverse Fashion Week. The upcoming MVFW (metaverse fashion week), organized by Decentraland, begins on April 9-12, 2025. This major virtual event is set to showcase digital fashion as a new artwork for storytelling, advocacy, and international identity.
From pixels to pavement—@HAPEsocial is bridging worlds with phygital fashion 🚀
Connect with the Hape community at Metaverse Fashion Week pic.twitter.com/LrLoRFKuZX
— Decentraland (@decentraland) April 5, 2025
Learning fashion in the metaverse
The metaverse fashion show event is designed to offer multiple phygital experiences under the collaboration between HAPE Social and Decentraland, bringing expanded applications for virtual fashion.
Decentraland’s mission has been to allow people to think, see, and engage with fashion in the virtual landscape. This collaboration enables luxury brands and designers to engage with the metaverse and interact with global users in such virtual spaces.
HAPE Social is a Web3 platform designed to expand the unity of fashion, culture, and music, providing virtual fashion and experiences through NFTs, with an emphasis on community engagement and collaboration. Its partnership with Decentraland marks a significant achievement in exploring the fashion sector. This collaboration points out Decentraland’s abilities in virtual showroom, multiple-user social avatar, and real-time engagements. This blend genuinely unlocks creativity while empowering new opportunities in electronic commerce.
This collaboration is an important milestone in providing the generation of young people, popularly known as Generation Z, with limitless creativity for the personification of virtual avatars in the metaverse.
The Decentraland’s Metaverse Fashion Week
The MVFM returns during these days amid a changing fashion sector marked by decreasing traditional luxury sales and shifting customer needs. The event showcases virtual fashion’s rising significance as a crucial response to address fundamental shifts within the fashion industry. Based on this year’s thesis, “Infinite Identities,” over 47 international designers and luxury brands capitalize on virtual spaces to expand innovative limits and express complex cultural diversity experiences.
The event is set to take place on Decentraland 2.0, the platform’s newly revamped remote desktop client app that provides enhanced visuals, better interactions, and greater accessibility. Such improvements offer an immersive and collaborative environment for creators and users.
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