Crypto trading application Blum has been making headlines with significant updates. This week, the platform has rolled out key announcements, including details on the $BLUM token airdrop, a major platform upgrade, and a referral campaign. This article explores the latest developments and what users need to know about Blum’s evolving ecosystem.
$BLUM Airdrop: Allocation and Claiming Details Revealed
On June 19, 2025, Blum unveiled $BLUM token allocations and badges, a critical update for its over 8.5 million monthly users. The allocations are determined by user activities such as battle points (BPs), mission points (MPs), referrals, trading volume, check-ins, and quests. Badges like Blumie, Top Ambassador, and Dropgame Master offer additional rewards for top performers, adding an incentive layer to the airdrop.
Claiming begins on the Token Generation Event (TGE) day, with 30% of the allocation available instantly and the remaining 70% unlocking daily over 180 days. A unique feature is the burn mechanism: unclaimed portions are burned, reducing the total $BLUM supply.
Subsequently, on June 20, 2025, the platform provided a detailed breakdown, using a 10 $BLUM example to illustrate the process. For instance, claiming on Day 1 yields 3 $BLUM with seven burned, while waiting until Day 180 claims the full 10 with no burn. This strategic choice sparked discussions among users.
CEO Gleb Kostarev addressed community concerns in a Q&A thread on June 22, 2025, explaining the airdrop’s distribution across eight tiers. Rewards reflect a mix of BPs, MPs, check-ins, gaming, referrals, and friends’ engagement, with vesting designed to prevent short-term dumping and encourage long-term commitment. The platform has distributed over $7 million in value through previous airdrops, including DOGS, X, Memefi, and SOON, and $BLUM offers utility like trading discounts.
Platform Upgrade: Enhanced Trading Features
Most recently, Blum unveiled a “major glow-up” for its platform, enhancing the user experience on the TON blockchain within Telegram. The update includes a token search function with filters for market cap, number of holders, token age, and social metrics, catering to traders seeking specific assets. Upgraded charts now feature new timeframes (1-hour, 4-hour, 1-day) and quick tabs for market cap, hot tokens, listed tokens, and stables, providing better market analysis tools.
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The Home screen has been streamlined, removing BPs and MPs from the main view (though still accessible in the Wallet) to focus on trading. This mobile-first design aims to improve efficiency for Blum’s DeFi audience.
Referral Campaign: Boosting Earnings with a Deadline
Another notable update is the new referral power-up boost campaign, giving users four days, until June 26, 2025, to increase their referral earnings. Through the Blum Trading Bot, users can boost earnings from 20% to 50% based on trading volume milestones: $75,000 for 30%, $150,000 for 40%, and $300,000 for 50%.
Rewards are paid in TON to users’ Blum wallets, displayed on a T+1 basis. This campaign aims to drive trading activity but has met with mixed reception, with some users questioning its value.
Blum Memepad: A Platform for Memecoin Launches
The platform highlighted its Memepad platform, where strong memecoins are launched. The post on June 18 showcased $BIKBS100, which achieved a $6.5 million market cap within 20 minutes of launch. However, as with any crypto token listing, a disclaimer emphasized that Blum does not endorse buying, selling, or holding memecoins, labeling them high-risk assets and urging users to do their own research (DYOR).
Blum’s Ecosystem and Future Plans
The platform, selected for Binance’s MVB accelerator program, aims to evolve beyond a game into a comprehensive trading ecosystem. Future plans include automated trading, seamless token creation across X and Telegram, and AI-driven features.
The Memepad allows users to launch tokens with 1,500 $TON, creating liquidity pools on decentralized exchanges. Tokens are currently swappable to $TON, with plans to expand to other networks.
In addition, the referral program offers two-level rewards in TON, reinforcing user engagement. With over 50 million users since its June 2024 launch, Blum combines play-to-earn elements with DeFi functionality, positioning itself as a unique player in the crypto space.
Overall, Blum Crypto continues to evolve with the $BLUM airdrop and platform enhancements. With plans for multi-platform trading and AI features in Q2 and Q3 2025, Blum’s future hinges on addressing user concerns and delivering on its roadmap.
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