Non-Fungible Token (NFT) project Doodles has announced a collaboration with Spin Master to celebrate the 50th anniversary of the Rubik’s Cube. This partnership will introduce a “pack ripping” fan experience, where participants can unlock both physical and digital collectibles. Among the collectibles is a unique diamond-encrusted Rubik’s Cube from Eliantte & Co. The initiative also includes a Rubik’s-themed digital comic and a series of digital shorts. Julian Holguin, CEO of Doodles, highlighted the nostalgic appeal of the Rubik’s Cube and the innovative blend of technology, art, and collecting in this project.
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