[PRESS RELEASE – London, United Kingdom, April 17th, 2024]
Roobet, the pioneering entertainment brand and one of the world’s fastest-growing crypto casinos, has today launched a brand-new game in collaboration with its Chief Ganjaroo Officer and entertainment legend Snoop Dogg.
Available exclusively on Roobet, the game, titled ‘Snoop’s High Rollers’, is the latest product of the groundbreaking partnership between Snoop Dogg and Roobet as they continue to push the boundaries of digital entertainment.
Snoop’s High Rollers is the second game to emerge from their exclusive partnership, this time with Gaming Corps lending their world-leading expertise in innovative gameplay and development.
Snoop stated: ‘The Snoopification continues. I’m making my mark on things and this one has been in the works for a while, it ain’t your average game. It’s fun, it’s fresh, and it’s gonna go crazy. Don’t meet me at the platform – beat me to the platform, ya dig?!?!? Rooooobet ugot2doit.’
Anthony Brennan, Roobet’s Head of Partnerships, echoed Snoop’s sentiment, stating: ‘Roobet loves pushing the envelope and never flinches at an opportunity to bring iGaming and pop culture together. Our partnership with Snoop Dogg, as well as our close collaboration with Gaming Corps, has meant we can create something truly extraordinary for our players.
‘We’re grateful to partner with fellow out-of-the-box thinkers to build something that feels fresh in an industry full of remixes. This game is just one of many exciting things that becomes possible when creators support creators – we can’t wait to see how our community reacts.’
Set against a quintessential Hollywood backdrop, the game draws inspiration from Snoop Dogg’s illustrious career. Keeping it lighthearted, the game features two of Snoop’s favorite types of green – money, and Mary Jane – and is accompanied by a soundtrack inspired by some of his iconic hits and expert narration from the Chief Ganjaroo himself.
Juha Kauppinen, CEO of Gaming Corps, stated: ‘It is with much pride that we at Gaming Corps have had the chance to develop a game in close collaboration with Snoop Dogg and Roobet, where we have combined our unique gaming perspective with Snoop Dogg’s unparalleled style and charisma. Our vision is to offer players an experience where music, culture and gaming merge into something extraordinary.’
Experience the thrill of Snoop’s High Rollers only on Roobet from 18 April 2024.
About Roobet
Roobet is creating a space for every type of gamer. What started as a haven for crypto enthusiasts has hit the mainstream: with over 400M views on TikTok, the drumbeat from Gen Z and Millennials is building – Roobet is a brand ‘for the internet, by the internet.’
With Roobet.fun catering to those trying out crypto or simply enjoying free-to-play games, and Roobet.com continuing its industry-leading innovation in the crypto casino space, the Roobet brand is redefining the entertainment landscape and leading the way in inclusive and creator-led gaming.
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