- Empoli FC, a historic Italian football club, partners with Wov Labs to pioneer web3 technology in sports, enhancing fan engagement through tokenization.
- Leveraging the VeChain blockchain, the club ensures seamless interaction and rewards for fans, ushering in a new era of fan engagement dubbed Experience 3.0.
Empoli FC, an esteemed name in Italian football with a rich history tracing back to 1920, has joined forces with Wov Labs in an innovative collaboration aimed at redefining the fan experience. Embracing tokenization technology as a trailblazer in the realm of web3 within the sports industry, the club endeavors to spearhead sports tech advancements in the Italian market. This way, it will offer supporters a fresh avenue to engage with the team and elevate their overall engagement.
Commencing from the upcoming season, every jersey manufactured by Empoli FC will integrate Wov Labs smart tags seamlessly woven into the fabric. Each tag will be intricately linked to a distinct Digital Passport stored securely on the blockchain and associated with a unique NFT. This fusion of cutting-edge technologies promises to introduce a novel approach to ensuring authenticity and ownership.
By simply tapping on the smart tags, enthusiasts can unlock exclusive content and immerse themselves in the Empoli FC universe like never before. The individual Digital Passport will provide fans with behind-the-scenes access, offering insights into the unique attributes of their item, including details about its authenticity, production, model specifications, and sustainability credentials.
Furthermore, supporters will have the opportunity to assert ownership of their cherished memorabilia through the NFT uniquely tethered to the item. To streamline the entire experience, all jerseys will be tokenized on the VeChain blockchain, ensuring seamless interaction between the organization and fans without any hindrances associated with blockchain engagement, as reported by Crypto News Flash.
Unlocking Experience 3.0
Empoli FC’s adoption of tokenization technology revolutionizes fan engagement, offering exclusive content and VIP experiences through the Digital Passport. From virtual meet-and-greets to special privileges, fans will connect with the club like never before.
Tokenization also rewards fans wearing player jerseys, enriching the matchday experience and strengthening the bond with the club. Additionally, tokenization opens avenues for diverse initiatives, including limited-edition jersey replicas and fundraising events, supported by WoV Labs’ partnership.
VeChain is making a big move into the tokenization market amid huge demand. It recently introduced Marketplace-as-a-Service (MaaS), a user-friendly digital asset tokenization platform. The full release of MaaS is scheduled for Q2.
MaaS serves as a vital tool in the digital asset landscape, providing both enterprises and individuals with a seamless NFT platform for creating, selling, and transferring digital assets. Its user-friendly interface offers low or no-code options, catering to the increasing demand for tools to tokenize real-world assets (RWA).
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