Floki is going all in on digital visibility as its flagship MMORPG, Valhalla, prepares for its long-anticipated mainnet launch. From June 20, Floki will begin a 4-week, laser-targeted media blitz on Reddit — the platform known for shaping crypto narratives and surfacing early tech trends.
Unlike traditional social channels, Reddit is about communities, opinions, and long-form discussion. For a crypto-native game like Valhalla, this is the front line.
The campaign will focus on subreddit-level targeting — including feeds and comment threads in communities dedicated to blockchain gaming, Web3, and the metaverse. These placements will feature 15- and 30-second in-feed video ads, with comments enabled to spark conversation and engagement.
Floki is aiming squarely at male gamers between 18 and 44, a demographic known for its spending power and interest in immersive, crypto-powered gaming. With this move, Floki is expecting over 1.5 million impressions in the U.S. alone, with another 1 million from India and Latin America combined.
The Reddit campaign will run through July 17, backed by retargeting tech designed to reel in high-intent users who engage with the ads.
Image: Floki
Twitch Ad Blitz Brings the Heat
Just before the Reddit campaign launched, Floki came out with another major announcement. A five week video ad offensive is now live on Twitch featuring non skippable content starting June 16.
Twitch is the center of online gaming culture. With more than 240 million monthly users and 30–35 million logging in daily, it’s a goldmine for any game targeting serious gamers.
Floki’s Valhalla ads will be embedded deep into the Twitch ecosystem, appearing in high-attention, high-conversion spots. The goal is to dominate mindshare before the game officially drops. These clickable video ads are being shown in the U.S., Brazil, and Turkey — all high-growth gaming markets with strong interest in play-to-earn mechanics and crypto rewards.
With over 2.75 million premium video ads scheduled for delivery, Floki is treating this like a launchpad, not a soft open. Viewers on Twitch typically spend an average of 95 minutes daily, making this a prime platform for sustained storytelling, brand building, and user education.
The Game Itself
Valhalla is a full-blown multiplayer online role-playing game (MMORPG) built on Norse mythology. It covers Viking legends and blends blockchain infrastructure.
Players can tame wild creatures called Veras, trade items, craft tools, grow gardens, and even buy land. It’s a true in-game economy — powered by $FLOKI tokens — and designed for player ownership. Every action is tracked, rewarded, and permanently recorded on-chain.
The latest game trailer showcases richly layered terrain, dynamic combat, and beautifully designed environments. Each battle has purpose and each reward holds real-world value.
Originally slated for release in late 2024, Valhalla‘s mainnet launch was postponed to early 2025. This delay followed audits by top-tier blockchain security firms Hacken and OpenZeppelin. Their reviews flagged a few minor issues, and the team opted to implement every recommendation before going live.
Global Exposure and Esports Spotlight
While the Reddit and Twitch campaigns target online gamers, Floki isn’t ignoring the physical world.
Valhalla is currently running a three-month U.S. campaign that includes:
- Interviews on Bloomberg and Fox Business every two weeks
- Over 100 commercials each month on financial news channel
- Frequent placements on Reuters’ Times Square billboard
On top of that, Valhalla is the title sponsor of the 2025 Global Esports Industry Week (June 18–22). The event features hands-on gameplay demos, stage presentations, and social media pushes. Attendees get an early feel for the game, and Floki’s branding is everywhere.
The company is also sponsoring the “Play on the Pitch” event at Nottingham Forest’s City Ground — giving kids a Premier League football experience in Floki-branded kits and LED signage flashing Valhalla promotions.
Pedro Vidal, Floki’s Community Relations Officer, has made rounds on Bloomberg and Fintech TV to push a clear message: Valhalla is the product of years of planning, not a quick grab at meme hype.
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